Greenville, South Carolina, has transformed from a sleepy Southern town into a vibrant, culturally diverse metropolis that regularly tops “Best Places” lists for living, retiring, and vacationing. According to Cynthia Masters, Founder and Creative Director of Panageries, this evolution has brought an exciting fusion of global influences to the city’s interior design trends, dining scene, and overall character.
Masters, a South Carolina native who personifies Southern charm, brings a worldly perspective to her design work, blending a variety of global influences and time periods with her clients’ unique preferences. She notes that Greenville has become a true melting pot, with design now catering to a wide range of tastes. The rise of urban spaces like industrial lofts in repurposed mills and sophisticated penthouses has added a modern edge to the city’s traditional charm.
Culinary Highlights: Greenville’s Best Bites and Sips
For an insider’s take on Greenville’s culinary scene, Masters recommends Scoundrel as a standout dining destination. The restaurant delights diners with dishes like yellowfin carpaccio and foie gras mousse. Masters insists that duck fat frites are a must-order accompaniment to any meal. The restaurant’s impeccable service and generous portions make it a must-visit.
For cocktails, Masters suggests Vault and Vator, a hidden gem with an authentic Prohibition-era ambiance. Known for its hand-crafted cocktails, the speakeasy-inspired bar offers favorites like the Vow of Silence and Lavender Fields, paired with curated small plates perfect for sharing.
Luxe Stays with a Natural Twist
Greenville’s accommodations reflect the city’s blend of luxury and nature. Masters highlights the Grand Bohemian Lodge, a luxurious retreat perched on the banks of the Reedy River. The property’s interiors draw inspiration from the natural surroundings, featuring a massive stone fireplace and cozy hearths throughout. Guests can enjoy water views, spa services, and alfresco dining at Between The Trees, which overlooks Falls Park. Whiskey aficionados will appreciate Spirit and Bower, a bar offering an impressive selection of rare whiskeys.
Shopping for Style and Inspiration
Greenville’s boutiques offer something for every taste, and Masters has several favorites. Augusta Twenty provides an upscale shopping experience with personalized service, while Copper Penny and Twill are go-to destinations for stylish finds. For menswear, Rush Wilson remains a timeless choice. For those with a passion for cooking or entertaining, The Cook’s Station offers an array of high-quality kitchen gadgets, cookware, and appliances.
When it comes to sourcing unique decor, Masters frequently visits The Rock House Antiques, a charming shop with a constantly evolving collection of vintage and antique treasures. From furniture and artwork to porcelain and rugs, it’s an endless source of inspiration for her design projects.
Art and Nature: Endless Inspiration
Nestled at the foothills of the Blue Ridge Mountains, Greenville’s natural beauty provides constant inspiration for Masters. “The changing landscape of the seasons, from vibrant foliage to serene lakes and textured river rocks, fuels my creativity,” she shares.
Masters also praises Art and Light Gallery, which showcases an impressive range of artists and styles. Owned by artist Teresa Roche and managed by Bracken Sansbury, the gallery is a go-to resource for commissioned pieces and personalized consultations.
Festivals and Events: A Community That Celebrates
Among Greenville’s many events, Masters’ favorite is Euphoria, a four-day festival celebrating food, wine, and music. Founded by Greenville native Edwin McCain and restaurateur Carl Sobocinski, Euphoria has become a world-renowned event featuring exclusive tastings, cooking demonstrations, and live music. Proceeds from the festival benefit local charities, adding a philanthropic touch to the festivities.
Must-Visit Landmarks and Activities
Masters’ recommended Greenville itinerary is packed with highlights. She suggests exploring Falls Park on the Reedy and the Swamp Rabbit Trail for natural beauty and outdoor activities. Cultural destinations like the Greenville County Art Museum, The Children’s Museum of the Upstate, and Roper Mountain Science Center offer enriching experiences for visitors of all ages. Sports fans can catch a Greenville Drive game at Fluor Field, while the Peace Center hosts top-tier performances and Broadway shows. For a more rugged adventure, nearby state parks such as Paris Mountain, Table Rock, and Caesar’s Head provide breathtaking escapes.
As Cynthia Masters demonstrates, Greenville’s cultural diversity and natural beauty permeate its design, dining, and destinations. From inspired interiors to unforgettable culinary experiences, the city offers an eclectic blend of tradition and innovation, making it a true gem of the South.
