Media Kit 2026
Advertise with Southern Home
An audience of 715,000 who own their homes, intend to change them, and act on what they see in our pages.
The audience
715,000
Total audience
300,000
Print circulation
415,000
Digital audience
6
Issues a year
Print: Publisher’s 2025 Statement of Ownership. Digital: GA4, HubSpot and Meta, 2025.
Who our reader is
Our reader owns their home, has the means to change it, and treats the magazine as a reference.
$219,000
Average household income
$1M+
Median net worth
94.3%
Own their home
61
Average age
27%
Own more than one home
70%
Live in the South
Source: Ruzinsky Research, Hoffman Media subscriber study.
What our reader does
93%
Have taken action as a result of reading
88%
Plan to decorate or renovate
85%
Will pay more for quality
41%
Visited an advertiser’s website
41%
Have hired an interior designer
83%
Keep the issue for reference
Source: Ruzinsky Research, Hoffman Media subscriber study.
Ways to appear
Spreads, full pages, and the covers. Printed on stock our readers keep—83% save the issue.
Special sections
Irresistible Accents and Fabulous Finds put a single product in front of a reader who is already shopping.
Custom content
Advertorials and Designer/Entrepreneurial Spotlight spreads, written in the Southern Home voice by the editors who write the magazine.
Digital
Banners, sponsored newsletters, social campaigns, and targeting that follows our reader off the site.
Rates, package pricing and full mechanical specifications are in the media kit.
2026 issues and close dates
| Issue | Theme | On sale | Ad close |
|---|---|---|---|
| January/February | Before and After | January 6, 2026 | November 10, 2025 |
| March/April | Color Masterclass | March 10, 2026 | January 8, 2026 |
| May/June | Outdoor Oasis | May 5, 2026 | March 5, 2026 |
| July/August | Summer Retreats | July 7, 2026 | May 7, 2026 |
| September/October | Timeless Elegance | September 1, 2026 | July 2, 2026 |
| November/December | Southern Charm | October 27, 2026 | August 21, 2026 |
Every issue carries On Trend, Designer Q&A, Style Library, Antiques Obsession, Architecture Journal, Refined Retreats, Destinations and Color Crush.
Specifications, briefly
- Spread 18.5 × 11.125 in
- Full page 9.25 × 11.125 in
- Half page 8 × 4.75 in
- Quarter page 3.875 × 4.875 in
- Trim 9 × 10.875 in, bleed 0.125 in, safety 0.25 in
- 300 dpi, CMYK only, no spot colour
Digital
- Banners 300 × 250 and 728 × 90
- Maximum file size 200 KB
- .html .png .jpg .jpeg .gif .js .css
Press-ready PDFs, JPGs or TIFFs, with fonts and high-resolution images embedded.